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Guidance for Forms

Guidance notes before starting your New SME Creation application


Before you start, you should familiarize yourself with the terms and conditions.


Please bear in mind that all applications will be assessed on a number of factors including but not limited to: Impact on Kingdom’s GDP and job creation, the idea’s level of innovation, and the size of targeted audience in the Kingdom.


Your submission will be reviewed, assessed and scored by selected expert from Taleed, where the submitted information will be kept confidential.


The application pass through 2 assessment stages, initial and full assessments. Once it passes the initial assessment stage, you will be notified to submit more detailed requirement to proceed to the next stage.

You must answer all questions.


1. Idea Name

How would you like us to refer to your idea?


2. Industry Domain

Please select one of the main industry domains that is related to your idea


3. Industry & Sector

Identify the industry/sector and sub sector/vertical so it’s easy for us to categorize and allocate an expert.


4. Aramco fit?

If you believe your idea can benefit Aramco, then please elaborate on the details and how?


5. Describe a problem that your idea will solve?

Explain in detail and upload any supporting documents that maps out the problem you are trying to solve through your idea.


6. Overview of your idea

Brief summary of your idea (200 words max).


7. Business model

Describe your business model (how it will make money), also indicate which channels will be used to access the market and whether your idea is B2B or B2C focused. Attached any business and operating model documents if you have.


8. Market size & potential

Validated market data that supports your idea and claims are good to mention here. This allow us to understand how big is the addressable market and what impact your idea can have if it introduced in the Kingdom.


9. Competitive advantage

Describe the factors that differentiate this idea from competition and list your top 3 competitors for this idea in the Kingdom.


10. Target customers

Looking at your business model, mention names of potential customers from your target audience and customer base.


11. Market Maturity

Market maturity allow us to know where your idea belong in the lifecycle. Adding any market data, success stories to support your selection in additional notes section is highly recommended.


  1. Growth Stage (Market has room for more players)
  2. Saturated market (Many players in the market)
  3. Early Adopter stage (New idea, not many players in the market)

12. Idea Stage?

Please indicate where you perceive your idea currently fits in the following Any relevant data to back this up or financial traction then please highlight in open text field.


  1. Research stage
  2. Minimal viable product (MVP) stage
  3. Prototype stage
  4. Product in market stage (paying customers)

13. Market Validation & Piloting

Has your idea been piloted before? Please provide details of previous field trials or pilots undertaken for your idea.


14. Are you raising any funds?

If you are in the process of raising funds, please highlight the stage you are at e.g. Seed, Series A etc. the $$ value along with method of sourcing these funds e.g. Venture Capital, Government programs and so on.


15. Management team

Tell us more about the team, for completeness, we would like to understand some background to the organization or entrepreneur. Please provide details on ownership, shareholders, organization structure, entrepreneur experience. Key team members, their roles, skills and experience are important.


16. KSA Presence

It is a requirement for idea owner to establish a presence within the KSA. Please confirm if you have any previous projects, entities or operations within the KSA and your willingness to establish a presence if successful in your application.


Additional Information

  • Once you have submitted your application, you will not be able to make any changes.
  • When your application has been successfully submitted, an email notification will be sent to the email address you indicated on the form confirming your application has been received.
  • Please ensure that the email address you wish to link your application to is valid, active and accessible for the complete duration of the assessment process.
  • Please fill in all fields as your application will be rejected if not fully completed.

**If you have further questions or require additional support, please get in touch by submitting a general enquiry through our contact form.**
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